Eviivo Frontdesk gives you a built-in customer database. So you can tailor your own email campaigns.
Marketing to customers made easy
Built-in customer database
With Eviivo Frontdesk, you can become an expert in effective marketing. Find new customers from the most likely sources. Or create special offers to bring customers back for another visit. It’s all easy with the Customer Relationship Management (CRM) system that comes with Eviivo Frontdesk.
The CRM system lets you store and search for customer details in a whole range of ways. You can identify couples, business people and families. Or people from a particular country or part of New Zealand.
You can also add details of people who have enquired about your property and email them with special offers that may attract them to come and stay.
And if you’ve already got customer details sitting in another system – or on a list somewhere – you just add them to Eviivo Frontdesk for future marketing.
Tailored email marketing campaigns
Armed with customer information, you can then send emails or newsletters, or special offers to targetted customer groups. You can send emails to one or more customers, or to mailing lists you create from the database.
What’s really clever is that Eviivo Frontdesk lets you customise the information you send to different types of customers. So, if a previous customer came for a special event, you can easily let them know when another one is taking place. Or if you’ve got a special package for families, you can let all your family customers know.
Measure marketing effectiveness
Eviivo Frontdesk also lets you monitor the effectiveness of your advertising and marketing. At check-in, you simply ask where the customer heard about you and add that to their customer details. Any time you want, you can quickly see where most people are hearing about you. You’ll know exactly where your advertising and marketing dollars are working best.
With the technology behind Eviivo Frontdesk, all this is now so incredibly easy. You’ll be a marketing expert in no time.